Leading the Chinese oral care industry to connect with the world

Elegant, straightforward, and capable, as the head of an internationally leading interdental brush production and development enterprise, Qi Yuna always gives people a feeling of spring breeze. Oral care is a cause of health and beauty, as well as a responsibility. With the progress of the times, the research and development and production of oral cleaning and care products are constantly iterating and updating. In this process, we must keep up with the pace, break through innovation, and not slack off. After more than ten years of striving in the international oral care market, Qi Yuna is allowing more and more people to appreciate the charm and strength of Made in China.

In recent years, under the promotion of the "Healthy China" strategy, the national awareness of oral health has been significantly improved, and the oral care market has flourished. However, compared to developed countries, the gap is still significant. According to relevant statistical data, in 2020, China's per capita oral expenditure was 136 yuan, while South Korea's was as high as 2697 yuan, the United States' 2123 yuan, and Japan's 1562 yuan. Although there is a gap, the Chinese oral care market has already entered a golden period of development, and there is a greater need for the introduction and demonstration of international oral health concepts

1. Breaking through technical barriers and pursuing the ultimate goal between millimeters

The factory area of Jinpu Guangyuan is located in Qingdao Chengyang Airport Industrial Park, and from here, Jinpu Guangyuan's oral hygiene and care products have gradually entered the world. I first met Qi Yuna in her chairman's office, and what impressed me was the nine electronic monitoring screens in her office, which directly displayed every production process in the workshop. Oral hygiene and care products are directly imported, and from production to inspection, they require extremely rigorous design and control. Everyone is responsible, and I am the first responsible person

Creating a first-class world-class factory and making Chinese manufacturing renowned worldwide, it is precisely with this ultimate pursuit that Jinpu Guangyuan focuses on oral cleaning products such as electric toothbrushes, toothbrushes, interdental brushes, floss sticks, tongue scrapers, as well as oral care products such as toothpaste and mouthwash. Over the past decade, it has rapidly risen to become a "hidden champion" enterprise in the Chinese oral care industry and an internationally leading interdental brush production and research and development enterprise. At present, Jinpu Guangyuan's oral hygiene and care products are exported to more than 20 countries and regions, including the United States, Spain, Australia, the United Kingdom, France, Saudi Arabia, Canada, Japan, and South Korea.

Among them, there are 13 design and production specifications for the interdental brush alone, with a minimum diameter of 0.3-0.4 millimeters. Both the quantity of specifications and production technology are among the best in the world, which depends on long-term technological breakthroughs and innovations. In order to strive for excellence, Jinpu Guangyuan has successively introduced multiple globally leading production equipment and technological processes such as German and Belgian fully automatic brush making machines, achieving a dual leap in production and quality. At the same time, it has successfully independently developed an automated production line for monochrome interdental brushes, successfully developed new products such as bamboo and wood interdental brushes and L-shaped interdental brushes, continuously breaking through technical barriers, innovating product designs, and making Chinese made products visible in the international market Strength

2. Turning to the domestic market and leading the oral health of Chinese people

According to analysis by relevant data institutions, China's fast-moving consumer goods market still performs well after the epidemic, with personal care sales growing the strongest in terms of categories. Driven by the upgrading of consumption concepts and the awakening of oral health awareness among the younger generation, the consumption demand for oral care is gradually increasing, and the differentiated demand for oral cleaning and care products with different functions is increasing. The oral care industry is also constantly innovating and developing from products to services. However, it is undeniable that the diversification of products does not tell consumers how to choose products that are suitable for them. The concept of oral care among Chinese people is relatively weak, which is a difficult task that needs to be taken seriously.

Taking dental floss as an example, it has become very common in developed countries and an indispensable daily necessity for people. It has become an important oral care and cleaning program in daily life, and interdental brushes have entered the international market as early as the 1970s. Qi Yuna introduced that usually, only regular toothbrushes are used to clean the oral cavity, with a cleaning rate of around 58%, The cleaning rate can reach 98% after selecting a suitable toothbrush and cooperating with an interdental brush. However, currently, the group of households using interdental brushes in China is still a niche, and dental diseases caused by improper tooth cleaning are also common.

In addition, our consumers currently have a lack of clear understanding of the materials, hardness, size, and head shape of interdental brushes, which in turn determine the usage choices of different populations and age groups. "Qi Yuna said that there are currently two major gaps in China's oral care industry, the first being the entire life cycle gap. The oral care concept between young children, adults, the elderly, and orthodontic populations The connection of methods is not smooth enough; Secondly, there is a gap between oral care concepts, markets, products, and services, which cannot form an organic integration. The pursuit of health between lips and teeth has a long way to go, which not only tests consumers but also enterprises.

3. Build a national brand and promote the creation of oral care in China

Based on the above background, Jinpu Guangyuan, with international oral health concepts, international brands, and capital support, wants to do more. In the next three years, while continuing to deepen our efforts in the international market, we will also shift the popularization of oral health to the domestic market. Currently, our independent brand 'Tooth Health' has been registered, and we will rely on domestic brands to comprehensively introduce export quality products, advanced nursing concepts, and full life cycle health care services, helping China's oral care industry connect with the world

Qi Yuna introduced that the first batch of oral care products and services targeting children aged 0-12 will be launched in the domestic market by the end of this year. The oral care industry track is not a fast lane with explosive growth speed. Product polishing, user acceptance, and the cultivation of advanced oral care concepts will all be slow paced. Enterprises need to have patience and perseverance, as well as a sense of social responsibility, in order to promote high-quality development of the industry at both supply and demand ends

4. Engaging in nursing education and pursuing public welfare in oral health

In Qi Yuna's view, the improvement of people's consumption level and quality of life is calling for a healthier lifestyle, and correct oral care methods and health awareness need to be valued. It can be said that the development of the oral care industry cannot be separated from oral health education. In 2019, the "Healthy Oral Action Plan (2019-2025)" was released and implemented, proposing actions to improve oral health capabilities. As a result, oral health education has also made significant progress, especially in primary and secondary schools. "Qi Yuna introduced that in the past few years, Jinpu Guangyuan has also actively participated in oral care compulsory education, continuously deepening into various primary and secondary schools in Chengyang District and Qingdao City, teaching students the correct brushing methods face-to-face Selection of oral care products, knowledge of daily oral care for adolescents and children, etc.

The essence of consumption ultimately comes back to products. With the operation of the domestic market and the landing of independent brands, Qi Yuna will also lead her team to participate more widely in oral care compulsory education. At the same time, she will combine market research and smart technology to develop education programs suitable for different age groups, promoting the intelligent, scenario based, and social growth of the industry. We hope that our team can become a pioneer team in the compulsory education of oral care in China, dedicated to cultivating advanced oral care concepts and habits, so that more people can enjoy the forefront of oral care products and services. Qi Yuna is full of confidence in the future development of the oral care industry.